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It's been doing things for his ticket sales since TUF 1, since the Sean Sherk challenge. By "ticket sales" I'm blanketing everything to do with fight promotion, including PPV buys, or people going out of their way to try to see the fight in hopes to see Floyd get his ass kicked.
That's as much of a motivation as any to buy a fight.
Oh well I'll just take your word for it. I didn't think talking about MMA fighters would help his sales at all. He's already the top selling boxer I didn't think talking about MMA would help to increase it.