Why are Latinos seemingly forgotten in the mainstream American culture despite making up to nearly 20% of the population?
Black political issues and cultural relevancy is so great that you'd assume they are 60% of the population and yet they are only 13%. The Latino population, which has grown rapidly the last few decades, is rarely addressed politically or culturally aside from illegal immigration, which is kind of a broad stereotype itself.
You rarely see Latino people in commercials, demands for representation in things, and when you do they often don't look like people you'd see on the street (mestizo, Indians). Often if you see a Latino person in entertainment or mainstream culture, they will be black or white. American racial discussions seemed to be obsessed with only black and white, never brown or yellow, which demographically seem to be the more ascendant groups. The Latino market is massive but you wouldn't know it based on observation and not actual statistics.