Some Shertards, like TS, think the only reason fighters duck is because they are scared.
Ever heard of return on investment or risk management ???
Bisping wants to cash in as he is approaching the tail-end of his career. Yes, we all know he would get destroyed by Gay Jesus or Bobby.
Remember those Belfort & Henderson KOs. I guarantee most fighters would chase the money fights until the end of their career after suffering these.
If you were getting bashed in the head for a living or had some basic business knowledge, you would understand. Yes, as fans, it is frustrating. But let's not forget it is also the UFC that created that monster by making their rankings meaningless and make fighters fight for peanuts.